Forestville. WI. The Recreational Boating & Fishing Foundation (RBFF) yesterday announced the release of its 60 in 60 Toolkit. The Toolkit, which includes research, best-practices and free resources, aims to help fishing and boating stakeholders increase participation from the current 46 million anglers to 60 million anglers by 2021, contributing to gains in boating and conservation.

The 60 in 60 Toolkit is a step-by-step guide that includes:

  • Information on why 60 in 60 is important to the future of fishing and boating
  • The key messages of 60 in 60 for inclusion in communications
  • Comprehensive tools for state agencies and industry stakeholders to help us reach 60 in 60
  • What RBFF is doing now to reach 60 in 60
  • State-by-state fishing license goals that outline the path to reaching 60 in 60
  • Frequently asked questions and more


RBFF developed the 60 in 60 Toolkit to be the go-to resource for stakeholders in the quest to reach participation levels of 60 million anglers in 60 months. The Toolkit and all related resources can be accessed at takemefishing.org/60in60.

RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing and Vamos A Pescar help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water.